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Pharma Tech Outlook | Friday, July 17, 2020
A process of identifying, tracking, evaluating, and preventing adverse outcomes from drug therapies Pharmacovigilance (PV), has witnessed massive growth in recent years.
FREMONT, CA: According to a report, the PV market is predicted to surpass US $8 billion by 2024. The factors responsible for its growth are the increasing number of adverse drug reactions (ADRs) and aging global population and increasing chronic disease burden, a growing number of pharmaceutical companies, and the emergence of personalized medicine. Technological advances are playing an essential role in pharmaceutical PV strategy updates. Employing innovative technology automation tools and processes to the PV strategies is now critical for managing the safety of pharmaceutical products.
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Optimizing efficiency
[vendor_logo_first]Being one of the fastest-growing life science disciplines, PV strategies have to be optimized for peak efficiency. A well-established leading information technology (IT) framework bestows organizations with high performance and scalability, coupled with system validation and information security, for effective design and distribution of automation initiatives. However, many of the problems engulfing the PV systems do not fall under IT issues but are actually down to the processes or individuals managing the system holding onto personal preferences rather than absolute requirements. Adhering to the process improvements and organizational requirements parallel with the IT solution improvements will allow operational efficiency to go forward and drive a proactive PV strategy.
AI can fill the spaces that traditional PV services leave behind, like the ability to assimilate large volumes of cloud-based data and map patterns to predict ADRs effectively.
The stages of automation
Numerous IT systems and applications are capable of automating case processing and reporting activities. However, the overall process still requires significant manual effort, particularly regarding case intake and data entry. Multiple levels of automation can serve to make end-to-end safety processes more streamlined and strip down unnecessary, non-value-added steps in existing processes while enhancing human labor efficiency.
The beginning stage is basic process automation, which involves tracking and monitoring tasks and enabling continuous metrics. Basic automation gives reporting and dashboards and also automates a workflow that includes multiple roles. It still requires manual entry, processing, and analyzing the safety data into a database or system. Robotic Process Automation (RPA) is the second level and helps to reduce or eliminate these manual tasks. RPA is sometimes combined with the subsequent level, cognitive automation, which leverages Natural Language Processing (NLP) to assist human decision-making. The system engages in human interaction, whereas the final level, AI, requires little or no human interaction and self-learns through experience to make predictions based on patterns observed in large volumes of data with the help of machine learning (ML).
See Also: Top Robotic Process Automation Consulting/Services Companies
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