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Pharma Tech Outlook | Wednesday, February 01, 2023
NEXLIZET (bempedoic acid and ezetimibe) Ford to be driven by NASCAR racer Brad Keselowski at the Famed Daytona 500
FREMONT, CA: "We're thrilled to have Esperion, a company that is making waves in the pharmaceutical industry, on board with us," said Steve Newmark, President of RFK Racing. "We look forward to working with Esperion to create engaging content around their two products in NEXLIZET and NEXLETOL and showcasing their debut on the No. 6 for the famed Daytona 500. We're thankful to the team at Esperion and can't wait to introduce them to the sport in a big way in 2023."
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RFK Racing reveals its partnership with Esperion Therapeutics in a multi-year contract that will facilitate Esperion to promote two cholesterol-lowering treatments – NEXLIZET (bempedoic acid and ezetimibe) and NEXLETOL (bempedoic acid).
In addition to the famed Daytona 500 on February 19, NEXLIZET will appear on Keselowski's No. 6 Ford during this year's Daytona Speedweeks. NEXLETOL will be featured on Chris Buescher's No. 17 Ford throughout the season.
The NASCAR Cup Series (NCS) will mark Keselowski's 14th full season at RFK. In 2023, he will make his 500th Cup start after winning 35 races. In his eighth full-time Cup season with RFK, Buescher is in his fourth season back.
Keselowski has 19 top-10 finishes at Daytona and Michigan combined, including a win in the 2022 Duels when RFK swept the exhibition qualifying races. His top-10 finishes in his native state's two-mile facility account for half his all-time starts.
"We're excited to partner with RFK Racing to increase brand awareness, and this sponsorship provides ample opportunities for community engagement and education to their large and diverse consumer base to advance awareness about the benefits of lowering LDL cholesterol and improving cardiovascular health," said Sheldon Koenig, Esperion's President, and CEO.
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