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Pharma Tech Outlook | Monday, May 23, 2022
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Pharmaceutical sales, marketing, and commercial operations team battle with how to better engage prescribers and other stakeholders.
FREMONT, CA: Ever since COVID-19 hit globally to the people, the sales and marketing of the pharmaceutical industry have been a difficult task to manage due to the demands of the healthcare professionals. There is a constant need to engage medical professionals to ease the supply chain. P360, a leading life sciences technology provider, gave details of its ZING Engagement Suite, which enables pharmaceutical sales teams to connect with today's difficult-to-reach healthcare professionals (HCP) at scale. The ZING Engagement Suite is a digital-first solution that enables compliant omnichannel HCP engagement by enhancing existing communication channels. Features include text messaging, two-way voice and video calling, onscreen collaboration and form sharing, inbound communications with QR code scanning, AI assistance, signature capture, and easy access integrations.
P360 CEO and Founder Anupam Nandwana comments, "The ZING Engagement Suite is the only platform available that equips pharmaceutical sales and marketing teams with everything they need to engage with healthcare professionals in a streamlined, digital-first manner; which is quickly becoming the norm. ZING integrates with leading CRMs and is full of powerful features that enhance any sales enablement strategy or workflow. But for HCPs, ZING offers a seamless, hassle-free experience that is seen as nothing different from their normal mobile communication method. There are no apps to download or logins and subscriptions for end-users to deal with."
ZING Engagement Suite eliminates all of the problems associated with traditional HCP engagement strategies by allowing pharmaceutical sales and marketing teams to:
SMS messaging with HCPs: Two-way text messaging between pharmaceutical representatives and HCPs in support of logical and promotional messages, including digital media and attachments. SMS or WhatsApp messages are sent to HCPs' mobile devices. Compliance-approved templates and material are delivered to sales representatives.
Two-way phone calling: ZING allows 1:1 calling between reps and HCPs from the same platform where SMS texting is available. Each territory's representatives are given unique phone numbers with local area codes. Users communicate using their ordinary mobile phones and can separate professional and personal calls.
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