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Pharma Tech Outlook | Friday, August 14, 2026
Access to medicines increasingly depends on how pharmaceutical companies reconcile pricing decisions with evidence requirements and changing reimbursement expectations. Those pressures will frame the 10th Annual Pharma Pricing, Reimbursement & Market Access Conference, scheduled for September 2-3, 2026, at Live Casino Hotel in Philadelphia.
The conference is designed to bring pharmaceutical industry leaders into discussion with payers, health technology assessment bodies, regulators, physicians and patient advocates. Its agenda centers on the decisions that influence how therapies move from development toward patient access, including value-based access models and regulatory developments. Real-world evidence and digital health will also feature in the program, reflecting the growing role of data in demonstrating value and informing access strategies.
Pricing decisions remain closely connected to evidence generation and payer expectations across markets. The conference will examine global pricing strategies alongside the changing relationship between pharmaceutical companies, patients and payers. Case studies and panel discussions are intended to give participants a forum for examining how these considerations affect reimbursement and market access decisions.
The speaker roster reflects the range of functions involved in these questions. Scheduled participants include Rodney Emerson, Vice President, Pricing & Contracts at Sandoz, Tom Croce, VP, Global Patient Advocacy & Engagement at Jazz Pharmaceuticals and Divay Mor, AVP, Head of Market Access Strategy, Policy, Pricing & Contracts at Sun Pharma. Other speakers represent organizations including CVS Health, GSK, Novartis and AstraZeneca. The program also includes perspectives from health economics, pricing and analytics roles.
Pharmaceutical executives attending the meeting span pricing, reimbursement and market access functions, alongside professionals working in health economics and regulatory affairs. Government affairs, public policy and related management roles are also included in the intended audience. That mix gives the discussions relevance across teams that must translate clinical and economic evidence into access decisions.
Pharma Tech Outlook is serving as a media partner because the conference intersects directly with its coverage of pharmaceutical technology, regulatory compliance and data-driven decision-making. Its readership includes pharmaceutical executives and technology leaders working across development and related areas of the pharma ecosystem. Reporting on market access discussions can carry relevant perspectives beyond the Philadelphia meeting and connect them with broader developments affecting pharmaceutical strategy.
The September conference arrives at a point when evidence, pricing and access considerations are increasingly interconnected. Bringing payer perspectives into discussion with pharmaceutical decision-makers offers a setting for examining how access approaches are adapting as regulatory expectations and evidence practices continue to develop.
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