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Pharma Tech Outlook | Monday, April 26, 2021
LARVOL announces the launch of VIEW, the first curated social listening and sentiment analysis platform.
FREMONT, CA: LARVOL, the top provider of data and intelligence solutions for the pharmaceutical and biotech industries, announces the launch of VIEW, the very first curated social listening and sentiment analysis platform prioritizing on Twitter-verified oncologists, researchers, and Digital Opinion Leaders (DOLs). Pharma marketers, competitive intelligence, and medical affairs teams can make informed, up-to-date decisions influencing their oncology drug strategy due to the availability of this curated information.
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VIEW introduces a new era in the partnership between pharmaceutical companies and physicians who provide them with information about their products' clinical impact. The online platform offers trending cancer news curated by experts, along with sentiment analysis, influencer ratings, and polling data from Twitter's top oncologists. This in-depth analysis allows drug developers and marketers to get a clear picture of the competitive environment and efficiently distinguish and engage with DOLs in oncology.
"Top oncologists are now using Twitter to share their opinions on trials, treatments, and the experience of their patients in real time," says LARVOL Founder and CEO Bruno Larvol. "Pharma teams understand the importance of these DOLs as experts in their field and influencers of their peers, but the cancer conversation is moving too quickly for anyone to interpret on their own. VIEW gives them an intuitive platform to tap into the immediate conversations, identify experts, measure sentiment, and more."
LARVOL's expert analysts monitor the real-time activity of over 1,500 certified oncologists on Twitter. Analysts manually review and code every tweet to express the doctor's positive or negative reaction to breaking news. As a result, the pharma teams have a clear and accurate picture of the oncology community's response to breaking cancer news.
"What makes VIEW unique is the added layer of sentiment analysis," says LARVOL Head of Operations Sabrina Bellisario. "Text-based listening programs can't interpret the meaning behind a tweet, but our experts can, and they do it almost as fast as the oncologists can tweet."
VIEW is now available, and it will be officially released on April 27 at the ScaleUp 360° Competitive Intelligence in Pharma and Life Science virtual conference. As the company's new oncology-focused solution, this tool reflects LARVOL's dedication to being a part of the future of cancer treatment discovery and advancement.
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