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Pharma Tech Outlook | Monday, October 25, 2021
Doceree Perform's measuring capabilities provide life sciences companies with an interactive platform for evaluating company success and increasing script lift through the use of more precise data-driven messages.
FREMONT, CA: The demand for increased transparency in pharmaceutical development efforts has grown in tandem with the evolution of the life sciences business. Globally, healthcare customers are demanding more information regarding study results and planned future activities, and regulatory organizations have bowed in response, adding more rules to ensure compliance. Doceree, one of the leading global networks of HCP-only programmatic messaging platforms, recently launched Doceree Perform, a measurement solution that will usher in a new era of transparency for life sciences marketers looking to boost the ROI (return on investment) of digital messaging campaigns. Doceree Perform, the company's latest breakthrough in its platform for healthcare professional communications, pushes the industry to go beyond vanity marketing metrics to produce business outcomes by providing a concise overview of the success of virtual contacts.
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"Doceree is democratizing the measurement process," said Harshit Jain MD, Founder and Global CEO, Doceree. "We provide a comprehensive overview of business outcomes with script lift data, along with the HCPs specialization, demography, location and type of healthcare practice. This level of openness on digital performance is new to the business-to-business healthcare market. Doceree Perform is removing any ambiguity on the data analytics for campaigns, so brands can identify the areas of success among competing networks and employ those insights to achieve their company's objectives."
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"The first-of-its-kind measurement solution provides marketers an analysis of campaign performances and actionable insights based on an HCPs real-world behaviors to refine future communication strategies. Further, as exchanges to HCPs evolve on point-of-care (POC) and endemic platforms, life sciences brands can examine initiatives that create maximum impact with a target audience on these virtual channels. In addition, marketers gain precise performance analytics on a multitude of endemic and POC networks, including medical journals, professional networking sites, telehealth, electronic health record (EHR) and e-prescribing (eRx) platforms. It is about scripts now, and not clicks," stated Jain.
Doceree Perform's measuring capabilities provide life sciences companies with an interactive platform for evaluating company success and increasing script lift through the use of more precise data-driven messages. Life sciences companies can use Doceree Perform to track total prescriptions (TRx), new prescriptions (NRx), new-to-brand prescriptions (NBRx), and ROI metrics to not only identify the behaviors of healthcare professionals (HCPs) and campaign results across the Doceree network but also to evaluate the performance of initiatives across additional channels and networks.
"Life sciences brands have to overcome the barriers of not knowing the outcomes of communication efforts until the culmination of a program," says Stephen Hoelper, President, North America, Doceree. "The availability of transparent and practically real-time data points to raise prescription volumes will transform the HCP messaging landscape. With Doceree Perform, we empower organizations with the knowledge to refine communication initiatives to boost the value of digital messaging among the brands target audience."
Doceree Perform gives advertisers access to a self-service dynamic performance dashboard that refreshes in real-time, allowing them to analyze and measure attribution-based script lift data for use in optimizing digital communication efforts.
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