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Pharma Tech Outlook | Friday, January 28, 2022
Cropin's widely adopted digital solutions, together with Heaven Sprouts' market expertise, will aid agri-businesses in the region in speeding up their digital transition
FREMONT, CA: Cropin, a worldwide ag-ecosystem intelligence provider, has established a strategic alliance with Heaven Sprout Foods, a plant-based solutions distributor and exporter. Cropin aims to focus on allowing agribusinesses in the Latin American area to adopt and drive digitization across their operations and continue to grow through this collaboration. Cropin's widely adopted digital solutions, together with Heaven Sprouts' market expertise, will aid agri-businesses in the region in speeding up their digital transition. The collaboration would promote the use of modern technology to empower the ecosystem and assist the long-term growth of Latin American farming communities. Along with Heaven Sprouts Foods, Cropin looks forward to doing their part in helping technology-led agriculture in Latin America, Cropin's CRO Jitesh Shah said of the cooperation. They believe that by partnering with a regional innovator like Heaven Sprouts Foods, they can enhance farming methods and have a good influence on people and the environment. Shah expressed how they are a wonderful partner for Cropin to accelerate digital transformation in the sector because of their experience and knowledge of the region.
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Latin America is responsible for 25 percent of world's food exports while agriculture accounts for 4.7 percent of Latin America's GDP and employs 14 percent of the population. Susana Goitia Milano, Founder and CEO of Heaven Sprout Foods, stated that they were proud of the fantastic partnership with Cropin which is dedicated to enhancing local farm companies through innovation and technology. This virtuous circle will have a social influence on Latin America, promoting a sustainable food system. The real problem is to move from intuitive to smart agriculture, from ancient wisdom to big data. Agri-Tech will undoubtedly accelerate the food business in the coming years, but user education and training will be critical in establishing this new way of farming.
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