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Grant Ingersoll, CTOThe Lucidworks Fusion platform was created to address an organization’s search and discovery needs. “As with any system, you have to be able to get the data into it,” Ingersoll says. “We focus a lot of time and energy on connecting all the different data sources that a company might have,” which can include files in the cloud, a company’s internal files, and other pertinent information. “We leverage core technologies around search, machine learning, and natural language processing to bring together all those different ways of analyzing data and deriving in-depth insights.”
Also critical is keeping that information secure to address regulatory concerns with compliance and HIPAA, as well as other policies for dealing with sensitive data. With all the data they integrate, “We make sure that we overlay security on to all of that. This is both security of the underlying system as far as who can access it, but also the data within that system.”
In order to easily access this information, Lucidworks has gone past just the basic search box.
We leverage core technologies around search, machine learning, and natural language processing to analyze data and derive in-depth insights
For example, Lucidworks assisted in a client’s project that married both research and clinical trial findings with government-initiated data, such as clinicaltrials.gov, the FDA’s Adverse Events database, and the NIH for funding research. A user’s initial search will then yield a primary set results, he says, but then ties those to results to more data. “Everything else was driven through discovery by the user navigating to find chemical compounds related to that search,” Ingersoll says. “From there, we pivoted to find other related compounds, then added relationships to the main ones that the user selected.” So, if a user initiates a search for what medications can be used to treat a headache, the traditional answers for popular medications would then go much further, including compounds related to the molecular compounds in the initial search, latest research, reported adverse effects, funding cycles, and more. “We are enhancing the findability of data and enriching it to produce value throughout the pipeline,” he said.
Lucidworks is determined to keep focusing on what is important: the clients. “Providing connectors, security, and ease-of-use is key,” he says. “At the end of the day, it’s focusing on the users and helping them figure out what’s important, what’s the next best action, and what they need to know right now. That is really the linchpin of everything we do.”
Company
Lucidworks
Management
Grant Ingersoll, CTO
Description
Creating a development environment that balances simplicity and flexibility, while delivering unmatched scalability across the widest array of data types and structures
“Lucidworks’ expanded partnership with Google Cloud unifies our best-in-class solutions to give ecommerce brands the solution they need to drive conversions and delight shoppers,” said Mike Sinoway, Lucidworks, CEO. “The combined solution allows retailers to tame growing assortments and respond deftly to consumers using more complex language when searching.”
Google Cloud’s research about search abandonment—when a consumer searches for a product on a retailer’s website but does not find what they are looking for—costs retailers more than $300 billion annually in the United States alone. Nearly two-thirds of shoppers said that the search function is important to their customer experience. Forty percent of shoppers also reported that they have a negative impression of a retailer if what they’re searching for doesn’t give them the results they want. The reputation of brand and shopper conversions depend on a relevant shopping experience.
The full retail commerce journey includes content, service, and commerce operations. Lucidworks Fusion activates and unifies these components and brings industry and customer specific expertise into Google Cloud’s premiere product discovery solution. Lucidworks’ Deep Learning technology and experience working with hundreds of major retailers and B2B companies combined with Google Cloud’s search capabilities help customers maximize their overall relationship with Google Cloud.
"Providing a relevant and personalized shopper experience, regardless of channel, is an age-old industry-wide challenge that only gets more difficult as consumer expectations increase," said Carrie Tharp, VP of Retail and Consumer Solutions at Google Cloud. “Lucidworks’ new Google Cloud Retail Search integration combines Fusion’s ability to customize and experiment with Google Cloud’s quality precision and semantic understanding to serve up the most relevant results and recommendations to shoppers.”